Home Seller's Guide

Selling Process

Selling a home is personal. It’s not just about property values. It’s about personal values. It’s about expectations, hopes and lifelong decisions. We understand that a home, regardless of its price range, reflects the immense value of the life within it. To carefully market such a home requires uncommon knowledge, resources, skills and service. We bring to every relationship an emphasis on your unique concerns, a customized marketing strategy, and a practiced eye for recognizing the distinctive value of a property. As professionals, we know that what makes a property special is more than simply monetary value. The rare or simple style, the view of a back yard, the morning sun in a breakfast room; we hone in on what makes that home special in the eyes of its current owner and market it accordingly to find the most qualified buyers. Contact us for a Home Marketing Presentation

Our goal is to guide you through the home selling process by providing you with the most professional and informative service available.

Pricing your home

Determining the best asking price for a home can be one of the most challenging aspects of selling a property; it is also one of the most important. We will provide you with a professional Comparative Market Analysis to compare similar properties in the same general neighborhood and make pricing recommendations based on the current market conditions. To remain competitive, we will provide up-to date information on what is happening in the marketplace.

What's Your Home Worth?

Contact us for a complimentary Market Analysis.

Preparing your property for sale

Today’s buyers are discerning. How your property stands up to the current competition is vital to receiving the highest value from your investment and in your time frame. Through our years of experience we are able to assess your property’s value for today’s market. We will make suggestions and provide you with our personal checklist to help you maximize the interior and exterior appeal of your home so that it is seen at its very best. Sometimes the smallest change makes the biggest difference.

Marketing your property for sale

Why Sotheby’s?
One of our greatest differentiations is the Sotheby’s name and the equity it has built over time with affluent clients. Sotheby’s International Realty Affiliates, Inc. has a major, ongoing advertising campaign that reaches connoisseurs of life.

As the leader in the luxury home market William Pitt Sotheby’s International Realty separates itself from the competition by fully leveraging the selling power of the Internet. The internet has replaced newspaper and magazine advertising as the most effective marketing tool, reaching the greatest audience for maximum exposure of properties.

Qualifying properties will have the advantage of our Global Distribution Program. These properties will have their brochures distributed to Sotheby’s International Realty offices and to Sotheby’s Auction House and Sales Room locations throughout the world.

Why Us?
We understand the marketing and sale of luxury properties down to the last detail. By maintaining close communication with clients, meeting individual needs, and often exceeding expectations, we follow through with a “customer for life” philosophy. We believe in and value the team approach and work closely with you as part of our team. We understand that your satisfaction depends on consistent, continuous communication and professional representation.

We will personally create immediate and visible exposure for your home and its amenities to attract broker interest for potential buyers. Our job is to get the word out not just locally, but nationally and globally. To maximize our marketing efforts, all websites will be enhanced with a multitude of photographs and a virtual tour and our superior quality photos will enhance our ads and brochures. We have our own website plus a multitude of our own positions on the varied real estate internet sites. Our personal internet exposure is impressive and our listed properties are well viewed based on the number of hits we receive on them.

Contact us for a Home Marketing Presentation

The offer process

We will assist in analyzing offers and we will use our impeccable negotiating skills to achieve the best and fairest deal for you. We will guide you through inspections, contracts and anything else that needs to be addressed prior to the closing. As your partner we will bring clarity and peace of mind to what can seem a complex experience and bring you to the closing table with a smile. Congratulations!