Seller's Guide

Selling Process

Selling a home is personal. It’s not just about property values. It’s about personal values. It’s about expectations, hopes and lifelong decisions. We understand that a home, regardless of its price range, reflects the immense value of the life within it. To carefully market such a home requires uncommon knowledge, resources, skills and service. We bring to every relationship an emphasis on your unique concerns, a customized marketing strategy, and a practiced eye for recognizing the distinctive value of a property. As professionals, we know that what makes a property special is more than simply monetary value. The rare or simple style, the view of a backyard, the morning sun in a breakfast room; we hone in on what makes that home special in the eyes of its current owner and market it accordingly to find the most qualified buyers.

It is our goal to guide you through the home selling process by providing you with the most professional and informative service available.

Pricing your Home
​​​​​​​
Intelligent pricing is among the most crucial determinants of a successful sale.  By considering both timing and value, we can strategically assess your home and price it for maximum impact.

Preparing your Property For Sale
​​​​​​​
Today’s buyers are discerning. How your property stands up to the current competition is vital to receiving the highest value from your investment and in your time frame. Through our years of experience we are able to assess your property’s value for today’s market. We will make suggestions and provide you with our personal checklist to help you maximize the interior and exterior appeal of your home so that it is seen at its very best. Sometimes the smallest change makes the biggest difference. 

Exclusive to Compass, we can offer you access to Compass Concierge, a program that fronts the cost of services that can increase the value of your home.  From staging to painting, to cosmetice renovations, there will be no payment collected until your home sells.  Learn more about Compass Concierge here.

Marketing your Property For Sale
​​​​​​​
We understand the marketing and sale of luxury properties down to the last detail. By maintaining close communication with clients, meeting individual needs, and often exceeding expectations, we follow through with a “customer for life” philosophy. We believe in and value the team approach and work closely with you as part of our team. We understand that your satisfaction depends on consistent, continuous communication and professional representation.

We will personally create immediate and visible exposure for your home and its amenities to attract broker interest for potential buyers. Our job is to get the word out not just locally, but nationally and globally. We will drive buyer interest and buzz with Compass Coming Soon, which affords prospective buyers a glimpse of your home before it officially comes on the market.  Through powerful imagery, we will employ the industry’s most respected photographers to capture your homes finest selling points.  And, working with our in-house marketing and advertising agent, we will target the right audience across the most effective channels through cohesive branding - all to elevate the style and story of your home.

Communication
​​​​​​​
Using our digital dashboard, we can remain fully accountable for the key metrics you need to know and deliver regular performance updates throughout the selling process.

The Offer
​​​​​​​ 
We will assist in analyzing offers and we will use our seasoned negotiating skills to achieve the best and fairest deal for you. We will guide you through inspections, contracts and anything else that needs to be addressed prior to the closing. As your partner we will bring clarity and peace of mind to what can seem a complex experience and bring you to the closing table with a smile.